Cookie policy

Last updated 29 October 2026.

Summary

Necessary storage

The website remembers your cookie choice so that it does not ask again on every page. The choice is kept in your browser's local storage, not in a cookie, and is not sent to us.

Form protection. Pages with an enquiry form use hCaptcha (Intuitive Machines, Inc.) to protect the form against bots. hCaptcha is loaded only when you are about to use the form, and it processes your IP address and browser data to tell people from bots. See the hCaptcha privacy policy.

Tutorial videos. Videos are embedded from YouTube in privacy-enhanced mode and load only when you click play. After that, YouTube (Google) may store data in your browser under its own privacy policy.

Your choice

One choice in the cookie banner covers both statistics and marketing cookies: Accept allows Google Analytics, Google's measurement of our Google ads, the Microsoft Advertising UET tag and the LinkedIn Insight Tag, Decline allows none of them.

• In the EU/EEA, the United Kingdom and Switzerland all are off by default: none of Google Analytics, the Microsoft UET tag and the LinkedIn Insight Tag is loaded until you accept cookies in the cookie banner. If we cannot tell where you are, we treat you the same way.
• Elsewhere they load without a banner. You can switch them off at any time in Cookie settings.

To decide whether to show the banner, the website asks our content delivery network (Amazon CloudFront) which country your connection comes from, or, if that is not available, reads your browser's time zone. Only the result (banner or no banner) is kept, in your browser, for the current session. On some pages the same country is used to show a local Tapio partner where there is one; the country is not stored.

Statistics cookies

We use Google Analytics 4 (provided by Google Ireland Limited) to understand how visitors use the website, for example which pages are viewed. Google Analytics estimates your country and city from your IP address.

Google Analytics also receives a few events with only non-personal classification values. When you start filling in a form, a form_begin event says which form it is; when a form is accepted by our server, a generate_lead event says which form was sent, which product group and type of enquiry you chose (for example "RQP Live, quotation") which button on the site led you to the form, which page of this site you arrived on and which website linked you here; a form that could not be sent gives a form_error event with the kind of error. Clicks on contact and enquiry buttons give a cta_click event with the button's place and label, and a click on the demo booking calendar gives a demo_calendar_click event. A click on a link to one of our local partners gives a partner_click event with the partner's name and region. A click on an email address or phone number gives a contact_click event that says only which of the two it was. Using the pricing calculator gives a calculator_use event with the chosen project type, the number of samples and a rough price range; starting a video gives a video_play event with the video's name. If you leave a page after starting to fill in a form without sending it, a form_abandon event says which form it was, the name of the last field you were in and how many fields had something in them, never what you wrote. Analytics never receives your name, email address, phone number, company or anything else you enter in a form.

For more on how Google processes this data, see Google's privacy policy.

Marketing cookies

Google Ads

We advertise on Google Search with Google Ads (provided by Google Ireland Limited). When you have accepted cookies, Google Analytics lets Google Ads know when a visit that started from one of our Google ads leads to an enquiry, a click on the demo booking calendar or a click on a link to one of our local partners, so that we can see which ads bring enquiries. Google Ads receives the same classification values as Google Analytics, never your name, email address, phone number, company or anything you type in a form. We do not use this data to show you personalised ads or to build remarketing audiences.

Google may combine this data with information from Google accounts of signed-in users who have allowed it in their Google account settings, to give us reports as totals only. See how Google uses information from sites that use its services and Google's privacy policy.

Microsoft Advertising

We advertise on Microsoft Bing and Copilot with Microsoft Advertising (provided by Microsoft Ireland Operations Limited). When you have accepted cookies, the Microsoft UET tag (Universal Event Tracking) tells Microsoft Advertising which pages you view and when a visit that started from one of our Microsoft ads leads to an enquiry, a click on the demo booking calendar or a click on a link to one of our local partners, so that we can see which ads bring enquiries.

The website tells Microsoft when a form is accepted by our server (which form, as a code), when you click the demo booking calendar and when you click a link to one of our local partners (not which partner). Microsoft never receives your name, email address, phone number, company or anything you type in a form. We do not use this data to build remarketing audiences.

Microsoft may transfer this data outside the EU/EEA. See the Microsoft Privacy Statement.

LinkedIn

We use the LinkedIn Insight Tag (provided by LinkedIn Ireland Unlimited Company) to measure our advertising on LinkedIn: how many people who saw or clicked one of our ads visited the website or sent an enquiry. LinkedIn also uses the data to show our ads to people who have visited the website, and to give us reports on visitors' job functions and industries. We see these only as totals, never who you are.

The website tells LinkedIn when a form is accepted by our server (which form, as a conversion code), when you click the demo booking calendar and when you click a link to one of our local partners (not which partner). LinkedIn never receives your name, email address, phone number, company or anything you type in a form.

LinkedIn processes this data together with us as a joint controller, and may transfer it outside the EU/EEA. See LinkedIn's privacy policy and LinkedIn's cookie policy.

Changing your choice

Use the Cookie settings link in the footer of any page to reopen the cookie banner and accept or decline statistics and marketing cookies, wherever you are. If you decline or withdraw consent, none of Google Analytics, the Microsoft UET tag and the LinkedIn Insight Tag is loaded after that, Google and Microsoft are told that you have withdrawn consent, and the website removes the Google Analytics, Google Ads, Microsoft and LinkedIn cookies it can reach (those set on this website) and its own notes of the page you arrived on and the last contact button you used. Cookies that LinkedIn sets on linkedin.com and Microsoft sets on bing.com can be removed in your browser settings. You can also clear this site's cookies in your browser settings.

Your personal data

The privacy notice explains how we handle the personal data you send through our forms, and your rights, including the right to complain to the Office of the Data Protection Ombudsman in Finland.

Contact

Questions about cookies: Tapio Measurement Technologies Oy, Kalkkipellontie 6, 02650 Espoo, Finland, info@tapiotechnologies.com.